Brochure/guides

Currently, my team for Professional Practice is working on the guide for the new chapter of Buy Fresh Buy Local here in Chattanooga, TN called Tastebuds. We have decided on a layout and are very happy with the design. Along with the guide, we are creating a “tastebuddy” which will be a smaller guide of restaurants. This is my first time designing and creating a guide. I have done a lot of other design elements but this is my first time designing a guide. It has been quite the experience but also very beneficial. I have researched guides and found some topics such as “What makes a good guide”. Hierarchy is important and the size of text. Color also plays a huge roll. If the background color of the guide is too bright with text that is white, then there is a good chance people will not be able to read it. Text should stay within the 12-10 range, but this also depends on what kind of text you are using. If the font runs big, then it might be okay to use a ten point font. Just be careful and print a rough to make sure.

Also, keep in mind the audience in which will read the guide/brochure. If the audience is a older generation, then it is more than likely they will not be able to read bright text, bright background, and small font. As one gets older, there eyes become less and less. They do not have the same eyes as a 10 year old. And if they are unable to read the brochure, then the design has failed.

Guides/brochures are a successful marketing tool, but keep in mind the audience who will use the brochure/guide.